Daily Bruin Highlights Impact of KHF’s Representation of NCAA in Advancing Gender Equity in Collegiate Basketball

Kaplan Hecker & Fink is featured in a Daily Bruin article following its role in advancing gender equality in collegiate basketball. This article discusses how Sedona Prince, a former Oregon forward, unintentionally sparked a movement for greater gender equity in collegiate women's basketball. In March 2021, Prince posted a viral TikTok video highlighting the disparities between the women's and men's NCAA Tournament weight rooms, leading to widespread calls for change and putting pressure on the NCAA to take action. The NCAA enlisted Kaplan Hecker & Fink to conduct an external review of gender equity issues in connection with the NCAA. Kaplan Hecker’s review contributed to several positive changes, including the expansion of the women's NCAA Tournament, adoption of the March Madness branding, and other measures aimed at promoting gender equity in collegiate basketball. The firm's work played a significant role in addressing the inequities and catalyzing a movement for greater gender equity in women's college basketball.

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